CHF Media Group has today announced a renewed partnership with John Adams Leisure Ltd as its Master Toy Licensee for its popular pre-school animated brand and series Pip Ahoy!, currently airing on ITVBe’s littleBe each weekday morning.
John Adams Leisure Ltd, a multi-category company which specialises in the development and marketing of innovative toys and games, will develop a brand new range of Pip Ahoy! toys to convey the characters and themes around the much-loved animated show and it’s new third series, which launched on ITVBe’s brand new preschool block, littleBe in September this year.
Pip Ahoy! will be showcased at the upcoming 2019 Toy Fair and will contain an extensive line of 13 SKUs, including plush play sets, figurines, vehicles and puzzles.
The renewed Pip Ahoy! Master Toy license will also be supported by a full 360-degree marketing plan including TV and VOD advertising, PR, digital and social media to support the range.
Adrian Wilkins, Chief Executive Officer at CHF says:
“We are delighted to announce that John Adams have been re-appointed as the Master Toy partner for Pip Ahoy! With a brand new series launching on ITVBe and reaching many new preschoolers and their families, there is no better time to renew the partnership and to provide more Pip Ahoy! merchandise in the market place.”
He continues: “The team at John Adams are a pleasure to work with and are fully behind the brand, so we are very excited to see how the new product lines are received by Pip Ahoy! fans and families across the UK.”
Simon Pilkington, Managing Director of John Adams Leisure Ltd, comments:
“We are really pleased to be working with CHF again on Pip Ahoy! It is a fantastic property that is sure to continue to grow with the launch on ITVBe. We’re excited to be developing new products for series 3 and presenting them to retail at the earliest opportunity.”
Since its launch on Milkshake in June 2014, the Pip Ahoy! brand has proved to be a great success, achieving positive responses and popularity from a growing audience. Earlier this month, ITVBe acquired all three seasons of Pip Ahoy! and is broadcasting twice daily, Monday to Friday during key broadcast hours (09:00-12:00).
For further information, please contact:
Marie-Clare Scott
Sundae Communications
Suite 2A, 22 Lever Street, Manchester, M1 1EA
marieclare@todayissundae.co.uk
Note to editors:
About CHF Entertainment Ltd.
CHF Entertainment Ltd. Is the production arm of CHF Media Group consisting of some of the most sought-after industry professionals and award winning animators.
The CHF animation studio, based in Wilmslow, Cheshire, boasts a team of highly skilled and talented artists and animators. Their unrivalled experience in Animation Production ensures the highest level of quality of Family Entertainment produced in the UK.
High quality Family Entertainment starts with the storytelling which is something upon which CHF prides itself. Childhood memories are full of wonderful stories and images of the shows children watched while growing up; it is now CHF’s turn and indeed CHF’s privilege to provide those childhood memories for both the next generation and many generations to come.
About John Adams leisure Ltd.
With over 40 years trading history, John Adams Leisure Limited is a highly successful, multi-category company, synonymous with the development and marketing of innovative toys and games. Their diverse portfolio incorporates many nostalgic and established brands, including Rubik’s, Disney, Fuzzy-Felt, Tiny Tears, Girl’s World, Ideal Games, John Adams Creative Play, Action Science, Intex and Bema.
Following a successful MBO in 2009, John Adams Leisure Ltd. has enjoyed significant growth over the last 9 years, which saw the company being awarded the prestigious accolade of The Toy Industry Awards Supplier of the Year for 2013. www.johnadams.co.uk
About littleBe:
littleBe is a brand new dedicated pre-school block on ITVBe targeting children aged 2-4 in the UK during key broadcast hours (09:00-12:00). ITV’s home for younger viewers, the block has been acquiring a range of animated and live action programmes.
ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It operates a family of channels including ITV, ITVBe, ITV2, ITV3, ITV4 and CITV, which are broadcast free-to-air. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms.
